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Advertiser’s Price range: Google Advertisements enables advertisers to established a day-to-day funds that fits their monetary abilities. You've got Handle about simply how much you’re prepared to invest each day, and Google will try to stay in that Restrict.
Utmost Bid: Advertisers specify the utmost amount They're prepared to fork out for every click on their ad. This is recognized as the maximum bid. It represents the highest sum the advertiser is ready to invest to protected ad placement.
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